2019 - on

Lugano Bella

Founded and directed Lugano Bella, a now renowned brand within the local arts and culture sphere.

The project turned into a vibrant hub by the lake, bustling with cultural events, exhibitions, and workshops during the summer months and hosting various gatherings throughout the year, including a x-mas themed pop-up shop in December.

This initiative helped connections between locals and tourists. Designed and mantained the Lugano Bella product line, a fundamental part in ensuring the financial sustainability of the project.